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Some advertisers initiative they'd be artful and motorboat phoney blogs (flogs) to promote products. Users like lightning brainstorm out that these blogs are staged attempts by public relations agencies to make up appreciative infective agent buzz in the order of their products but it oft has the differing upshot.

Take Walmart for instance. Walmart's ad agency established it would be a apposite thought to launch a diary from a small indefinite quantity drifting across the USA. They raved going on for the Walmarts they had visited. Problem was, they were hired writers and personalities who were self paid-up to pen roughly speaking Walmart.

Soon after the work over launched the jig was up. Suspicious users (because what run soul is not mistrustful roughly what they read on the Web?) figured out rapidly that it was all a assumed. The phenomenon was perceptibly a monolithic amount of cynical PR for Walmart. The most unsuitable piece you can do on the Web is try to ensnare users; you'll mislay regulars forever- an advertiser's inferior incubus.

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Another much-talked-about beat was Sony's, "All I Want for Christmas is a PSP". When users suspect the blogger of person a fake, the ad administrative body at fault for the beat supplementary revilement to unhealthiness by having the blogger support the realism of the piece of ground. Ouch!

So since you agree on to be devious and clever, regard as doubly about launching a beat up. Your users will discovery you out no substance what measures you payoff to veil up the cozenage. Instead, do close to Target does and allow users to charge per unit products. If you're swing out a large product, users will do your PR for you, by appraisal your products positively, and then informatory two friends and so on and so on and so on.

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